Sustainable materials can’t solely save fashion. We need a collective shift to make real change. This episode addresses how mass-producing better materials won’t in itself save fashion and discusses what would have a lasting impact.

This is a question that has been asked time and time again and answers continue to come out vague and leave out very important parts of production. In this episode, I’m diving deep into the full process of making a truly sustainable item from production, preferred materials and material certifications.

With the lack of accountability, policy formation and business structures that clearly and effectively regulate what sustainability means and what standards need to be met to call something sustainabl, we’re noticing this essential word to effect change, is becoming stale and losing it’s real meaning.

In this article, we'll explore the link between sustainability and business performance and expand on statistics, research and real-life examples where companies that prioritize profits with purpose have built successful and maintainable models that outperformed their competition. We’ll discuss the connection between the real issues in the fashion industry that typically take an activist lens, and explain how acting on these issues is not only “a good thing to do” but is also essential for the future success of the industry and our individual businesses.

Today we're talking about brand impact and responsibility in the fashion industry and exploring how interconnected brands are with consumer purchasing decisions, how they impact the supply chain and what can be done to improve the industry from a government/policy level, brand level and consumer level.