In this article, we'll explore the link between sustainability and business performance and expand on statistics, research and real-life examples where companies that prioritize profits with purpose have built successful and maintainable models that outperformed their competition. We’ll discuss the connection between the real issues in the fashion industry that typically take an activist lens, and explain how acting on these issues is not only “a good thing to do” but is also essential for the future success of the industry and our individual businesses.

This article will explore ways you can start your sustainable fashion journey now, with or without any previous fashion knowledge. We’ll also be sharing sustainable brands that are #NaturStyle approved, where you can shop with a clean conscience if you are on the hunt for something you need.

This article provides examples of what greenwashing looks like and how to avoid it. After this read, you will understand the true difference between actionable change and altering how a brand “looks and feels” to increase the likelihood of a purchase, with no actual substance.

With the topic of sustainability in different industries beginning to trend, greenwashing and misleading claims on "eco-conscious" and "sustainable" practices are becoming more mainstream, and for the common consumer, increasingly difficult to understand. This article explores the true meaning of sustainability and the pros and cons of so-called "sustainable" products. Host: Cris Herrera