Sustainable materials can’t solely save fashion. We need a collective shift to make real change. This episode addresses how mass-producing better materials won’t in itself save fashion and discusses what would have a lasting impact.

This week we are joined by Amy Rafferty for an engaging conversation about mass production, supply chain overload and what happens to clothes after they're discarded by corporate fashion brands.

Amy is an incredible environmentalist, feminist and the owner of The Velvet Underground, which is a secondhand vintage store based in Whistler BC with the mission to promote self-expression and educate their audience on the truth behind fast fashion and secondhand sustainability.

This is a question that has been asked time and time again and answers continue to come out vague and leave out very important parts of production. In this episode, I’m diving deep into the full process of making a truly sustainable item from production, preferred materials and material certifications.

With the lack of accountability, policy formation and business structures that clearly and effectively regulate what sustainability means and what standards need to be met to call something sustainabl, we’re noticing this essential word to effect change, is becoming stale and losing it’s real meaning.

In this episode, we expand on five ways to differentiate your fashion brand from the rest. With the recent influx of emerging sustainable brands, it's becoming even more important to know how to really stand out and make your mark in the industry. We discuss key points from community involvement, showing the process, innovative investment and more.

In this article, we'll explore the link between sustainability and business performance and expand on statistics, research and real-life examples where companies that prioritize profits with purpose have built successful and maintainable models that outperformed their competition. We’ll discuss the connection between the real issues in the fashion industry that typically take an activist lens, and explain how acting on these issues is not only “a good thing to do” but is also essential for the future success of the industry and our individual businesses.