EP.24/ THE WORLD'S FIRST FABRIC MADE FROM BANANA PLANTS

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In this insightful episode, Hannes Schoenegger, the CEO and Co-Founder of Bananatex® and QWSTION shares his insight on what the future of fashion could look like and what changes we need to see to get there. We also discussed the amazing capabilities of the Bananatex® fabric, the world's first biodegradable waterproof fabric made from banana plants. This fibre is not only biodegradable, but it's also fully circular. Check out the shownotes for a video on the journey of this fabric, from cultivation to production and everything in between.

The Episode At A Glance:

THE FUTURE OF FASHION & INNOVATION

  • Do we need heavier regulation? Is innovation going to fix the problem of fashion? What about the role consumers play? Get inspired as Hannes shares his vision of what fashion could look like.

BIODEGRADABILITY & CIRCULARITY

  • How does the average joe biodegrade a Bananatex garment from Europe to North America? Hannes showed examples of the fabric biodegrading in their office plants' soil.

HOW IS IT MADE?

  • Is it made from the banana leaf? Do you cut the whole plant? How does harvesting this plant affect local ecosystems? Hear Hannes answer these and many other questions about the innovative fibre.

EP.24/

BANANATEX®

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EP.25/ What Is Neuromarketing And How Does It Affect Purchasing Decisions?

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EP.23/ WHAT THE SHEIN STATS SAY ABOUT FAST FASHION